Scope of project: Brand Study, Graphic Standards Manual, Logo Design and Identity System, Print Advertising, Brochures, Direct Mail.
Farm Bureau Insurance Receives Critical Acclaim and Dramatically Increased Awareness
“In matters of style, swim with the current. In matters of principle, stand like a rock.”
– Thomas Jefferson
Need to know news and notes for the branding professional.
What's in a new logo?
Article from Fortune Magazine showcasing rebranding and logo redesigns. Scroll through the examples for Apple, IBM, Xerox, Starbucks and others.