about us
Jim Maxwell
Managing Partner and Director of Brand Consulting Services
Jim Maxwell is responsible for leading strategic marketing and brand planning for Martin Branding, ensuring well planned and intensely focused marketing platforms are developed for the agency’s clients using Martin Branding’s thorough and proven process.
Jim began his education at the University of Richmond, where he earned a BA in Leadership and Strategic Planning, from the Jepson School of Leadership, and then continued on to Virginia Commonwealth University, where he earned a BS in Business Administration, with a concentration in Accounting and Finance—and law school at The University of Virginia. Jim established his career as an adjunct faculty member at The University of Richmond, and as a management consultant for Fortune 100 companies, accounting and law firms, and business consulting firms, including Ford Motor Company. Jim enjoys leading organizations through change as a “change agent”, and thrives on developing growth strategies, based on sound research, market analysis, and brand planning.
Jim has held leadership roles in local, statewide, and national political campaigns and has also worked as an advocate for consumer and taxpayer rights, including work on behalf of the Virginia Consumer Protection Act and The Community Tax Law Project. Jim is active with several professional associations and civic groups, including The Kiwanis Club of Richmond, The Virginia Society of CPA’s, The Virginia Bar Association, IRS’s Taxpayer Advocacy Panel and The Virginia Mediation Network. Jim is certified by The Virginia Supreme Court to handle private and business mediation matters.
In addition to managing research and planning projects for Martin Branding, Jim is currently an adjunct instructor at University of Richmond’s School of Continuing Studies, where he teaches courses in Business Law, Conflict Negotiation, Business Planning, and Federal Income Taxation. Jim also serves as a director for Enterprise Virginia, a micro-enterprise development organization, and he works to help provide management consulting services and resources to the least advantaged throughout the State of Virginia.
